Ad platform · 2026

X Ads (formerly Twitter Ads) + Floowzy

Floowzy connects to the X (formerly Twitter) Ads API. X performs differently than the algorithmic platforms — engagement quality and account targeting matter more than creative variety. Floowzy's reporting surfaces the metrics that actually matter on X.

OAuth · 60 secondsRead-onlyEncrypted at rest
Connect X Ads →Review our security

What you get when you connect

  • 1

    Engagement-quality scoring

    X-attributed conversions often follow non-click engagement (replies, retweets, follows). Floowzy weighs engagement quality alongside clicks for a fuller picture of X campaign value.

  • 2

    Account-targeting performance

    X allows targeting based on other accounts' followers — Floowzy surfaces which target account lists are driving the lowest CPA and highest engagement quality.

  • 3

    Cross-platform ROAS reconciliation

    X spend joins the cross-platform ROAS calculation alongside Meta, Google, TikTok, and Snap so X isn't treated as a side experiment.

Exact OAuth scopes Floowzy requests

Verbatim, from the X Ads OAuth consent screen. You'll see these same scopes during the authorization flow and can revoke them at any time from your X Ads settings.

  • X Ads API read-only access

What Floowzy will never do

Read-only means read-only. These actions are technically impossible with the scopes we requested — Floowzy can't perform them even if asked.

  • Modify campaigns or ads
  • Send tweets or modify your X account
  • Create or modify targeting audiences
  • Access individual user data

Frequently asked

›Is X Ads still useful for performance marketers in 2026?

For specific use cases, yes. X performs well for B2B SaaS lead generation, event registrations, podcast subscription growth, and brand engagement among knowledge-worker audiences. It underperforms for ecommerce consumer goods compared to Meta and TikTok. Floowzy gives you the data to make that call for your specific business — not anecdotes from other accounts.

›Does Floowzy track X organic engagement?

No. Floowzy is paid-media focused. We read X Ads campaign data (paid spend, attributed conversions, ad-level engagement) but don't ingest organic post analytics. For organic X analytics, use a social listening tool.

Connect X Ads in 60 seconds.

Free tier · OAuth-only setup · Read-only by design · Revocable from your X Ads settings at any time.

Connect X Ads →See all integrations