Floowzy for dtc brands · 2026
Brand-grade AI media intelligence for DTC teams scaling past the launchpad without becoming an enterprise.
DTC brands sit between the 'just use Shopify analytics' phase and the 'we need Northbeam' phase. Floowzy is built for that middle — cross-platform ROAS, creative fatigue prediction, multi-touch attribution, and AI insights, priced for teams doing $100K-$5M annual revenue.
What hurts today
We talked to dozens of dtc brands teams before building Floowzy. These three problems came up in almost every conversation.
- 1
You've outgrown Shopify's built-in analytics but Triple Whale's $300-400/mo feels heavy for where you are.
- 2
Creative refresh is constant — TikTok especially demands new creatives weekly — but you can't tell which winners are scaling vs. just hot for a week.
- 3
Founders are still doing media buying. Every hour saved on reporting is an hour spent on creative or product.
What Floowzy unlocks
- 1
One number for ROAS across every channel
Meta, Google, TikTok, Snap, and X reconciled into one cross-platform ROAS that matches your bank account. No more reconciling spreadsheets at 11pm.
- 2
Creative fatigue alerts before you scale a losing ad
Floowzy's AI flags creatives entering decline 7-14 days before ROAS drops below target. Swap, refresh, or scale based on early signal, not lagging indicators.
- 3
Weekly AI summary in plain English
Drop the 'What changed last week and why' paragraph into Slack on Monday morning. Founder reads it in 60 seconds; team aligns on what to test next.
Recommended tier
Sprout
Sprout fits sub-$50K/mo ad spend DTC brands. Grow into Grove ($69) once you cross $50K/mo. Garden is for $250K+/mo and multi-brand parents.
See full pricing comparison →Frequently asked
›Why would a DTC brand pick Floowzy over Triple Whale?
Two reasons: price and lock-in. Floowzy's Sprout tier is $29/mo vs. Triple Whale's typical $199-399/mo entry point. And Floowzy doesn't lock you into Shopify — if you ever migrate your store or expand into a non-Shopify checkout flow, Floowzy keeps working. For pure-play Shopify DTC brands doing $1M+ GMV that already love Triple Whale, sticking with Triple Whale is reasonable.
›Can Floowzy help me decide what creative to test next?
Yes. The Creative Analytics surface ranks every creative by performance (ROAS, CTR, engagement), identifies winning visual/copy patterns, and predicts which creatives are entering fatigue. Pair with the Garden Board for collaborative brainstorming where the AI Gardener suggests test ideas based on your winning patterns.
›Do I need to install a pixel?
No. Floowzy reads from the ad platforms' own reporting APIs — you connect via OAuth in 60 seconds and historical data starts populating. We don't install a pixel, modify your store, or require any developer time. (You can optionally connect Shopify webhook data for reconciliation, but that's not required to start.)
Built for the way dtc brands actually work.
Free tier · 60-second OAuth setup · No credit card · Cancel anytime. Connect your ad accounts and see the cross-platform picture in minutes.