Floowzy for saas · 2026
Cross-platform paid-acquisition analytics for SaaS — track CAC, LTV-adjusted ROAS, and funnel velocity in one place.
SaaS marketing is unique: long payback periods, high LTV, and channel mix that spans paid search, paid social, and content. Floowzy normalizes the picture so marketing leadership can see real CAC, CAC payback period, and channel-level efficiency at a glance.
What hurts today
We talked to dozens of saas teams before building Floowzy. These three problems came up in almost every conversation.
- 1
First-purchase ROAS for SaaS is meaningless — every channel looks unprofitable on day 1.
- 2
Stripe revenue, Meta ads, and Google Ads each live in their own dashboard. Reconciling them takes a data analyst.
- 3
Sales-led SaaS has multi-touch journeys spanning weeks. Last-click attribution massively under-credits demand gen.
What Floowzy unlocks
- 1
LTV-adjusted ROAS and CAC payback period
Connect Stripe and your ad platforms; Floowzy joins revenue cohorts to acquisition channels and shows you the true CAC payback period per channel — not just first-purchase noise.
- 2
Funnel velocity from ad click to closed-won
For sales-led SaaS, track the time from ad-attributed lead to qualified opportunity to closed-won. Floowzy joins ad-side and CRM-side data (via Stripe + workspace-level identity).
- 3
Channel mix optimization with multi-touch attribution
Multi-touch attribution surfaces the demand-gen channels (display, social) that last-click misses. Reallocate budget toward what actually moves the funnel, not just what gets credited at the end.
Recommended tier
Grove
Grove fits most SaaS teams: 3 workspaces (paid social, paid search, content), Stripe integration, and AI insights on cohort revenue.
See full pricing comparison →Frequently asked
›Can Floowzy track LTV-adjusted ROAS for SaaS subscriptions?
Yes. Connect Stripe and Floowzy joins subscription revenue cohorts to the ad channels that acquired them. You see CAC payback period (typically 6-18 months for B2B SaaS), LTV-adjusted ROAS at 90 / 180 / 365 days, and channel-level efficiency over the full customer lifetime — not just first-purchase noise.
›How does Floowzy handle long SaaS sales cycles?
Multi-touch attribution at the workspace level. Floowzy can credit ad-side touchpoints across an attribution window of up to 90 days (Garden tier), so even sales cycles measured in weeks get every touchpoint logged. For longer enterprise cycles, layer in your CRM data via the Reports surface.
›Does Floowzy work for product-led SaaS?
Yes — actually especially well. PLG companies care about ad → signup → activation → revenue. Floowzy joins ad-attributed signups (via Meta/Google conversion events) to Stripe revenue and gives you the full funnel with one ROAS number that reflects real revenue, not vanity metrics.
Built for the way saas actually work.
Free tier · 60-second OAuth setup · No credit card · Cancel anytime. Connect your ad accounts and see the cross-platform picture in minutes.