CPC Calculator — Cost Per Click (Free)
Free CPC calculator: enter ad spend and clicks to get your cost per click (CPC) instantly.
Your CPCEnter values to see your result
Enter your ad spend and clicks to calculate CPC (cost per click) instantly — what you pay for each click to your site.
How CPC is calculated
CPC = Ad spend ÷ Clicks
800 spent for 2,000 clicks is a CPC of 0.40. Because CPC is roughly CPM ÷ (10 × CTR%), improving your click-through rate is usually the cheapest way to lower CPC.
Read the full guide: what drives CPC and how to lower it.CPC guide →
Frequently asked questions
- How do I calculate CPC?
- Divide your ad spend by the number of clicks. For example, 800 in spend with 2,000 clicks is a CPC of 0.40. This calculator computes it instantly.
- How do I lower my CPC?
- Improve CTR with stronger, more relevant creative, refine targeting, and refresh fatigued ads. Since CPC is roughly CPM divided by click rate, raising CTR is the most dependable way to bring CPC down.