ROAS Calculator — Return on Ad Spend (Free)
Free ROAS calculator: enter ad spend and revenue to get your return on ad spend instantly. Add your profit margin to see your break-even ROAS and whether the campaign is profitable.
Your ROASEnter values to see your result
Enter your ad spend and the revenue it generated to calculate ROAS (return on ad spend) instantly. Add your profit margin and the calculator also shows your break-even ROAS — the point below which a campaign loses money.
How ROAS is calculated
ROAS = Revenue ÷ Ad spend
A 4x ROAS means $4 of revenue for every $1 spent. Your break-even ROAS = 1 ÷ profit margin, so at a 25% margin you need a ROAS above 4x to make a profit.
Read the full guide: what ROAS is and what counts as good.ROAS guide →
Frequently asked questions
- How do I calculate ROAS?
- Divide the revenue attributed to your ads by the ad spend. For example, $8,000 in revenue from $2,000 of spend is a 4x ROAS. This calculator does it instantly and can also show your break-even point.
- What is break-even ROAS?
- Break-even ROAS = 1 ÷ profit margin. At a 25% margin you break even at 4x; below that the campaign loses money. Enter your margin above to see your break-even ROAS and a profitability check.